Try the Trend: Half High-End, Half Drugstore Makeup

Learn how to become an influencer and how to make money on YouTube & Instagram on the new MagicLinks YouTube channel!

Makeup dupe videos have been around since the dawn of YouTube, and they’re not going anywhere – everyone loves saving money! Treat your fans to a half n’ half face of expensive products and their bargain-priced dupes. Add MagicLinks to both sets of products in the description box, so your fans can shop the look instantly.


Nikkia Joy has sung the praises of drugstore makeup dupes on YouTube for over 5 years. We bet you can’t pick out which is the high end side, and which is the drugstore side, in this video!

Zabrena, we don’t know how you do it, but you’ve posted tons of half-and-half dupe face videos. You’re a master makeup dupe-er! This video dupes Urban Decay, Chanel, Becca, and more!


Natasha Denona
Sunset Eyeshadow Palette

$129 at Sephora
Natasha, we love you, but $129 for an eyeshadow palette is… Awful. These sunset-inspired colors, though? Gorgeous.

Christian Louboutin Oeil
Vinyle Luminous Ink Liner

$75 at Saks Fifth Avenue
If we’re going to buy Louboutins, we’ll save up our money for a pair of red-bottomed pumps. $75 for (albeit prettily packaged) liner is steep.

Yves Saint Laurent The
Shock Volumizing Mascara

$29 at Nordstrom
This YSL mascara promises major volume with just one coat, and no clumps. Great… But pricy. We’ve gotta be able to do better, right?

Benefit Gold Rush
Blush Box O’ Powder

$30 at Nordstrom
Benefit’s blushes are always top notch, but paying $30 for one pan of color makes us cringe and go pale.

Tom Ford Ultra Shine Lip
Gloss in Rose Crush

$48 at Beautylish
Tom Ford makeup is perfection, but it comes with a high price tag. We love the slightly gilded nude finish of this one, though, and HAD to dupe it.

Shape Tape
Contour Concealer

$27 at Tarte Cosmetics
This is the concealer that broke the internet: It’s insanely high-coverage, creamy, and long-wearing, but somewhat expensive.


Yes, Please! Pressed
Powder Shadow Palette

$16 at Colour Pop
Now THIS is more like it. $1.33 per pan (vs. $7.16 per pan with Natasha Denona), with the same rich payoff. Sold.

NYX Matte
Liquid Liner

$7.50 at Macy’s
Priced at 90% less than the Louboutin liner, this beauty guru-approved liquid liner offers precise application and all day wear.

L’Oreal Voluminous Lash
Paradise Mascara

$9.99 at Ulta
Many beauty YouTubers swear this drugstore mascara is a dead dupe not only for the YSL, but for Too Faced’s Better than Sex Mascara.

Milani Baked Blush
in Berry Amore

$6.99 at Target
Many Milani Baked Blushes are comparable to higher-end ones. When swatched side by side to the Benefit, they’re indistinguishable.

Revlon Super Lustrous Lip
Gloss in Dream in Nude

$7.99 at Target
In the tube, this shade looks a little cooler than the Tom Ford Rose Crush, but once swatched or worn side-by-side, they’re identical. Revlon, we heart you.

16hr Camo

$5 at E.L.F. Cosmetics
E.L.F. has done it again, creating a near-perfect replica of Tarte’s Shape Tape, only with an 82% lower price tag.

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